Bi-Lo to rebrand Sweetbay, Reid’s, Harvey’s


Randall Onstead, president and CEO of Bi-Lo









Digital Producer- Jacksonville Business Journal
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Months after buying Sweetbay and Reid’s stores, Bi-Lo Holdings LLC announced Tuesday it will rebrand them as Winn-Dixie and Bi-Lo stores.

In May, Bi-Lo paid $265 million in cash to buy substantially all of the stores in the Sweetbay, Harveys and Reid’s supermarket chains from Delhaize Group.

The deal includes 72 Sweetbay stores, plus leases for 10 prior Sweetbay locations, 72 Harveys stores and 11 Reid’s stores, totaling 165 stores with approximately 10,000 employees throughout the southeastern United States.

Bi-Lo said Tuesday that it would rebrand Sweetbay as Winn-Dixie and Reid’s will convert to the Bi-Lo banner. A majority of the Harvey’s stores will keep their names, but a few may convert to Winn-Dixie or Bi-Lo, or vice versa.

“Sweetbay, Harveys and Reid’s have outstanding reputations, and their talented teams of associates have played a key role in making these stores an important part of the communities they serve,” said Randall Onstead, president and CEO of Bi-Lo Holdings, in a news release. “We are pleased to soon welcome the outstanding associates of all three chains to the Bi-Lo Holdings family.”

The name changes are expected to begin in the first quarter of 2014.

The Winn-Dixie and Bi-Lo combined footprint includes 686 stores in eight Southeastern states. Onstead told the Business Journal in March that his plans were to grow market share, with new stores under construction in New Orleans and Birmingham, Ala.

Michael handles our Web coverage, social media accounts and videos.

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